Zero to One

Highlights

1. 01

   “it doesn’t matter what you do, as long as you do it well.” That is completely false. It does matter what you do. You should focus relentlessly on something you’re good at doing, but before that you must think hard about whether it will be valuable in the future.

2. 02

   as something essential to the design of your product. If you’ve invented something new but you haven’t invented an effective way to sell it, you have a bad business—no matter how good the product. HOW TO SELL A PRODUCT Superior sales

3. 03

   If you’ve invented something new but you haven’t invented an effective way to sell it, you have a bad business—no matter how good the product.

4. 04

   or more, every detail of every deal requires close personal attention. It might take months to develop the right relationships. You might make a sale only once every year or two. Then you’ll usually have to follow

5. 05

   poor sales rather than bad product is the most common cause of failure.

6. 06

   computers are complements for humans, not substitutes. The most valuable businesses of coming decades will be built by entrepreneurs who seek to empower people rather than try to make them obsolete.

7. 07

   The lesson for business is that we need founders. If anything, we should be more tolerant of founders who seem strange or extreme; we need unusual individuals to lead companies beyond mere incrementalism.